The burning flame to my entrepreneurial spirit was flamed into new beginnings in Johannesburg in 1999, since then I have never looked back. With my parents having been entrepreneurs & farmers, it was a natural progression for me. I started my own company Callit IT Guest Logistics in 2006 identifying a niche in the industry to offer a turnkey service Solution for Guest Logistics approach for corporate events. This has been the driving force behind Fresh RSVP Guest Logistics to date, boasting long standing clients namely FNB, Old Mutual, Times Media, SAA, Cell C, Blackberry, Bonitas, Dimension Data, Boehringer Ingelheim UAE, Clover, SA Tourism, Brand Leadership Academy, Ogilvy, SABC to name a few.
Coupled with the guest logistics knowledge and desire to entrench my spirit, sparked an interest in Travel, Event Production & Catering. In 2008 elected as Director at CLA Brand & Event Engineering and TechRig Technical Solution Agency in 2009 and certainly listed as one of my entrepreneur highlights in my life.
I then embarked on Fresh Elite Experiences and Fresh YUMM Culinary Experiences of which is a catering branch off to our existing corporation.
This extension allows specialised Customized Elite Event services. Fresh People is an added division to the family and our opportunity to continue infusing our soul for development. We source and train unemployed Africans in the Hospitality Industry as Cleaners, Cooks, Waiters, Barmen, Baristers, Butlers to name a few. With this venture we are empowering people to not only find employment after being trained but also to sustain their families and build a self preservation. Our most recent business development directed us to purchase and take over a Bakery & Restaurant in Randpark Ridge which has now been added to the Fresh family. Fresh YUMM Café, is a Bakery, Deli & Café where we offer bespoke baked goods, fresh harvest menu & incredible brunches & lunches! Our keen spirit to continue develop has directed us into the franchise market. We are now the proud owners of a Shell Select and Kauai – it is the first one of many. My passion for quality and service driven convenient solutions is the Driving force to ensuring a professional service delivered to your door.
My name is Absie Pantshwa – I regard any entrepreneur as a risk taker.
You have, to be brave, bold and daring to achieve your dreams and have financial success. Risks have taught me valuable lessons in believing in myself and pursuing my dreams without compromise.